Brand Identity Development
Ministry of Investment
Create a campaign communicating The Aseer Investment Forum to raise awareness to the targeted audience.
Developed campaign key visuals and messaging through digital and outdoor media resulting in awareness of the targeted audience.
Creating a unique visual identity for the first official governmental entity in the Cultural sector
Building a logo that represents the diversity in its mandate, while visualizing the word Thaqaf in Arabic, which means “to sharpen something” which explains the sharp lower point of the logo, while the overall shape of the logo represents a branch of the infamous Saudi palm tree.